Perhaps the single, most important marketing strategy that should be practiced by all contractors is to not only make a marketing task on a daily basis but be consistent in your marketing. Granted, there may be hundreds of different priorities vying for your attention at any given moment, but if you neglect your marketing on more than just an occasional basis, then you risk losing potential sales, being overtaken by the competition, and limit your own company growth. In a challenging economy it's more important than ever to be known as a company that provides value, dependability, and great service. Without some sort of regular marketing program, your existing and prospective customers may find themselves to be unexpectedly interested in your competitor's latest offerings -- which may have been brought to their attention through a postcard mailing, a home show, a blog posting, a press release, a brochure, a doorhanger, newsletter or sales letter. What are you doing marketing wise? Are you being consistent? Here are some questions that you need to be asking yourself: 1) How often are you sending out press releases?
2) Are you handing out doorhangers on every jobsite?
3) How often are you sending out postcards?
4) Do you send out your newsletter to your past clients?
5) How often are you updating your Facebook Page/Blog/Flicker, etc?
6) How many Strategic Alliances or Partnerships do you have?
7) How many flyers have you distributed in the past 30 days?
8) How often are you sending surveys to your past clients? If you are doing none of the above, or not on a consistent basis then of course your company is going to be struggling. You need to be consistent in your marketing. Do not rely on only one source for your leads. Make sure you spend at least a few minutes each day on increasing your marketing efforts.
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