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Are You LinkedIn To Buyers and Sellers?

If you are not "LinkedIn" and are looking to elevate your real business, then now is the time to do it. It's the highest ranking business-related social network on the web and many people use it to generate for new business, including yours truly.

I was recently reading an article in an internet marketing trade newsletter. The writer is an expert on search engine marketing and optimization and he was explaining how he recently moved into his dream home in Manhattan and how he searched online for his move, from finding a real estate agent to getting information on his new neighborhood.

The writer specifically discussed how his wife found their real estate agent by searching on LinkedIn.com, looking at their profile, recommendations and their professional connections. Generation X and Generation Y'ers are the top homebuyers in today's market - and they use the internet to find what they need.

Here are some tips for creating a LinkedIn profile that will make local buyers and sellers choose you to represent them.

1. Setting up your profile – Make sure you enter in your information completely and correctly. There is ample space to put your resume on your main page to let people know what expertise sets you apart. Tread carefully here; today’s homebuyers don’t want to know more than absolutely necessary about your past accomplishments. They want to choose an agent/broker who understands and listens to their needs.

2. Linking to your website – LinkedIn.com allows you to place up to 3 links on your profile. This is the perfect place to link your website and/or blog. You gain a valuable “backlink” that search engines like Google look for when determining your website’s place in internet searches for certain keywords.

3. Your Contacts – You can import your contacts into LinkedIn then invite to connect with you. This is how you start building your network of connections so people can find you AND your services. You can also search people and companies by name and ask them to connect with you. The more connections you have, the larger your network and the higher probability you have of being found.

4. Recommendations – you can ask your connections to recommend you. For instance, you can use your past clients to build a referral network through recommendations. Import your past clients and ask them to join your LinkedIn network. You can then ask them to recommend you, which provides an online testimonial.

Posted via email from Wisdom For You Today